The foundation of the Bova Communication System is created from a specific system of acting (The Eric Morris System) that specializes in training clients how to identify and eliminate obstacles to effective and authentic communication. 

When an acting technique is utilized in business it usually is used to train the client HOW TO ACT.  This usually entails training the client how to behave, "present" or tools to fake it.  The Bova Communication System trains clients in the absolute opposite way.  We train our clients HOW NOT TO ACT, how not to posture, how not to act in spite of nerves and tension, but rather how to communicate from a confident, relaxed and authentic state. 

It is our unwavering belief that training clients "how to act" is a liability to their business.  In order to make a unique contribution in business and have an opportunity to expand the bottom line, the business professional must come from a unique place within themselves.  Knowing a specific process of accessing this unique state is what separates our clients from their competition ... and what separates us from our competition.  This is the process of not acting.  This is the process that is taught in the Bova Communication System - Communicating With No Apologies Through Acting Techniques.